Gibson Issues Cease and Desist Against ‘Trump Guitars’

Guitar manufacturer Gibson has issued a cease-and-desist order against 16 Creative, the branding agency behind a line of guitars endorsed by President-elect Donald Trump, alleging that the design “infringes upon Gibson’s exclusive trademarks, particularly the iconic Les Paul body shape,” Billboard reported on Tuesday.

The “Trump Guitars” — which feature a bald eagle, an American flag, the “Make America Great Again” campaign slogan, and the number “45,” referring to Trump’s first term — were unveiled by the president-elect last week in a post on his Truth Social platform.

Trump advertised the guitars on his platform, writing: “Coming Soon! The Limited Edition ’45’ Guitar. Only 1,300 of each Acoustic and Electric Guitars MADE – Some personally signed!”

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