Oxford University Press has chosen “brain rot” as its word of the year.
The term, according to the publication, gained usage among, most prominently, Generation Z and Generation Alpha. Its use describes the dopamine hijacking malaise one encounters scrolling through social media.
“These communities have amplified the expression through social media channels, the very place said to cause ‘brain rot,'” Oxford Languages President Casper Grathwohl stated. “It demonstrates a somewhat cheeky self-awareness in the younger generations about the harmful impact of social media that they’ve inherited.”
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