With the wildly popular video app TikTok set to be disabled in the U.S. this weekend, hundreds of thousands of young people are moving over to a competitive Chinese social media platform, heavily invested by the Chinese military, the Washington Examiner reported on Thursday.
RedNote, known in China as Xiaohongshu, gained nearly 3 million U.S. users in one day earlier this week, as a flood of self-proclaimed “TikTok Refugees” joined, according to new data from analytics firm Similarweb. RedNote or “Rebook” is a video-sharing and e-commerce platform that has been described as the Instagram of China.
The app has benefited from large investments from the Chinese technology conglomerate Tencent. The U.S. Department of Defense designated Tencent on Jan. 7 as a “Chinese military company,” meaning it is “directly or indirectly owned, controlled, or beneficially owned by” the Chinese military or that it is a “military-civil fusion contributor to the Chinese defense industrial base.”
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